Search Experience Redesign
Improving the Search Experience on Viu (66M+ users)
I redesigned the search and discovery experience for Viu, a streaming platform with 66M+ users, as a UI/UX Designer. The project improved usability, multilingual support, and content access across web and mobile platforms
Users struggled to find content using the internal search bar and often gave up or turned to Google. The system failed to interpret partial queries, multilingual input, or misspelled titles. This led to frustration, low engagement, and a diminished perception of the platform's usability.

Help users quickly and accurately find the content they love
Support mixed-language and partial title searches
Improve visibility of relevant and trending results
Prevent dead ends by enriching the no-results experience
Make the platform more inclusive and accessible across regions

🧠 Empathy Mapping Workshop
Synthesized user pain points and emotional responses. Defined two key areas of opportunity: better search handling and smoother discovery from dead ends.

Estimated 25% faster time-to-content based on testing
30% improvement in perceived usability (via internal stakeholder reviews)
Implemented multi-language chip, increasing language-switch success rate
Increased relevance of results through CMS tagging improvements
Reduced bounce rate from search by an estimated 20%
This project challenged me to balance user needs, technical constraints, and cross-cultural inclusivity. I advocated for UX-led decisions in the face of conflicting opinions and proposed scalable solutions when full integration wasn’t feasible. The experience strengthened my skills in stakeholder alignment, search UX strategy, and designing for diverse, global audiences.